eCommerce Development
Retail and trade commerce for premium brands — including gated wholesale pricing, quote flows and specifier portals, not just a cart.
The situation
Premium brands rarely sell one way. There is retail, there is trade, there is the specifier who needs a quote, and there is the client who expects the experience to match the product.
Most platforms handle the first and force everything else into workarounds.
How we do it
- 01
Model the routes
Retail, trade, quote and commission journeys as distinct paths.
- 02
Design the catalogue
Structure that survives the product range growing.
- 03
Build
Checkout, gated pricing, configurators, tax and shipping logic.
- 04
Connect
Stock, fulfilment, accounting and marketing systems.
- 05
Prove
Real transactions, real failure modes, real devices.
- 06
Optimise
Conversion work against evidence rather than opinion.
What you get
- Retail storefront and checkout
- Trade or wholesale access with gated pricing
- Quote, commission and configurator flows
- Stock and fulfilment integration
- Provenance, sustainability and product storytelling
- Analytics with attribution preserved end to end
Where this was the substance
Designed in New York, handcrafted in Nairobi — an e-commerce experience built to carry provenance as carefully as product.
Design · eCommerce · Brand storytellingContemporary handcrafted furniture with a trade programme for interior designers and hospitality specifiers.
Design · eCommerce · Trade portalA brand built from nothing — name through to nurture. Identity, messaging, store, acquisition, email and automation delivered as one system rather than six suppliers.
Digital identity · Design · Brand storytelling · eCommerce · Automation · Paid media · Email · GrowthRepositioned from financial advisor to retirement partner — competing on confidence rather than products — with a custom CRM behind every form on the site.
Digital identity · Brand storytelling · Design · Development · Automation · EmailA contract manufacturer rebranded and rebuilt around its process — discovery, formulation, prototyping, manufacture, QA — so brands can see how a product actually gets made.
Digital identity · Design · Development · Brand storytelling · Complex B2BA stockbroking and investment firm taken through discovery, workshop and a clarity-first copy framework — technical financial services written so a client can act on it.
Digital identity · Brand storytelling · Design · Development · MigrationThirty years of commercial HVAC, positioned around response time and certification rather than price.
Design · Development · Growth · Brand storytelling · Content · SocialAfrican heritage and upcycled materials presented to corporate buyers without losing either the craft or the commercial case.
Design · Development · Brand storytellingAn internal ordering portal so every branch buys on-brand merchandise, fulfilled through our reseller network.
eCommerce · Trade portal · AutomationBranded merchandise ordering for a national network — clothing, gifting and display, controlled centrally.
eCommerce · Trade portal · AutomationStore and staff ordering for a national restaurant franchise, on one approved catalogue.
eCommerce · Trade portal · AutomationA live digital-product business moved off Wix onto WordPress — 13,000 customers, their orders and their access, carried across without a break.
Development · Migration · eCommerce · Design · SEO · MaintenanceAn OEM and turnkey engineering business made sellable through search — complex process equipment translated into the language buyers actually type.
Paid media · Growth · Complex B2B · Brand storytellingA premium water brand selling direct, with custom branding offered on the product itself.
Design · eCommerceQuestions we get asked
Shopify or custom?
Shopify handles the majority of premium retail extremely well and we build on it often. Custom becomes the right answer when the commercial model does not fit a cart — complex configuration, approval chains, or a trade programme with its own pricing logic.
Can you support a trade programme?
Yes. Gated pricing, account-level terms, quote requests and specifier access are common requirements for furniture, lighting, materials and equipment brands, and we have built them.
Can you move an existing store without losing customers or orders?
Yes, and it is the part worth planning hardest. Customer accounts, order history and — for digital products — the entitlements linking a customer to what they bought all have to move together. Passwords cannot be carried between platforms, so the account experience is designed around that rather than discovered at launch. We have migrated a live digital-product store of 13,000 customers off Wix onto WordPress with orders still arriving during the cutover.
Tell us what is changing in the business.
If we are not the right partner for it, we will say so in the first conversation.