Kahindo
Designed in New York, handcrafted in Nairobi — an e-commerce experience built to carry provenance as carefully as product.
Editorial fashion still — an occasion-wear piece in motion against a plain warm backdrop, shot with the fabric catching light. Luxury magazine register, generous negative space to the left for a headline overlay.
Save as /public/img/kahindo-hero.webpThe business
Ethical luxury occasion wear, designed in New York and handcrafted in Kenya through a women-led cooperative in Nairobi.
The problem
Provenance is the product as much as the garment is. Most commerce templates treat it as a paragraph on an About page, which is exactly where nobody reads it.
Documentary-style photograph of the Nairobi cooperative at work — hands, fabric, machinery, natural light. Honest and warm rather than staged. Must be shot with the artisans’ consent and credited.
Save as /public/img/kahindo-artisan.webpThe response
Put provenance in the buying journey rather than beside it — production detail attached to the product, not filed behind a link.
Product page shown on a phone, held in frame — the garment above, provenance card visible below the fold. Demonstrates the mechanic rather than the styling.
Save as /public/img/kahindo-product.webpThe engineering
Built on Shopify because the commercial model fits it. The interesting work is the content model behind the product — provenance as structured data rather than free text.
The result
A store that carries a luxury register and an ethical claim at the same time, without either undermining the other.
- Design & development — futr
- Client — Kahindo Mateene
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