Miss Angler
A live digital-product business moved off Wix onto WordPress — 13,000 customers, their orders and their access, carried across without a break.
The rebuilt store shown on desktop and phone side by side, straight on, with the customer account area visible on one of them. The point of the image is that everything still works — so show the logged-in state, not a marketing homepage.
Save as /public/img/missangler-hero.webpWhy it had not moved
The site had outgrown Wix years before it left. It stayed because of the thing that keeps every established store where it is: thirteen thousand customers, their order history, and — because these are digital products — their access to everything they had already paid for. Getting that wrong is not a bad launch. It is thirteen thousand people locked out of what they own, on the same afternoon.
What actually had to move
Design is the visible part and the easy part. The work was the data: customer accounts, order history, and the entitlements linking a person to the files they had bought. Passwords cannot be carried between platforms, so the account experience had to be planned around that rather than discovered on launch day.
Migration mapping shown as a clean diagram — source entities on the left, target on the right, with the customer → order → entitlement relationships drawn as connectors. One accent marks the entitlement chain, because that is the part that must not break. Documentation register, not marketing.
Save as /public/img/missangler-data.webpMigrating a shop that never closes
Orders keep arriving during a cutover, which means the migration is not a copy — it is a copy, then a reconciliation of everything that happened while the copy was running. Verified against source counts before switching, not after.
Holding the rankings
Organic traffic is where migrations die quietly, usually months later, usually because nobody mapped the redirects. Baseline first, map every URL, then watch performance for weeks rather than declaring success at launch.
Organic performance across the migration window — a simple line chart with the cutover date marked, showing continuity rather than a cliff. Must be a real screenshot from Search Console or analytics, not an illustration.
Save as /public/img/missangler-organic.webpSince then
The relationship continues under a service-level agreement: technical management, security, SEO and answer-engine work, and the ongoing maintenance that keeps a WordPress store from becoming someone else’s emergency.
- Migration, design & development — futr
- Ongoing technical management — futr
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