SEO & Answer Engines
Being found when six in ten searches end without a click — which increasingly means being quoted rather than clicked.
The situation
Search changed shape. Zero-click results went from roughly 56% to 69% in a single year once AI overviews arrived, which means a page can rank perfectly and still send you nothing.
The response is not more keywords. It is being the source an answer engine quotes: structural clarity, direct answers, original material nobody else can publish, and a site that is genuinely crawlable rather than merely pretty.
And when a site moves platform — Wix to WordPress, WordPress to custom — the whole thing is at risk. Migrations are where organic traffic quietly dies, usually months later, usually because nobody mapped the redirects.
How we do it
- 01
Baseline honestly
What ranks now, what earns nothing, and what a migration would put at risk. Measured before anything changes.
- 02
Map the demand
What people actually type and ask, separated into what converts and what only flatters a report.
- 03
Fix the structure
Indexable markup, internal linking generated by the content model, schema where it earns its place — not sprayed everywhere.
- 04
Publish what only you can
First-hand material with real numbers. Restated best practice is not citable; your build notes are.
- 05
Migrate without losses
Redirect mapping, parity checks and a post-launch watch. This is the step everyone skips and everyone regrets.
- 06
Hold the position
Monitoring, quarterly schema audit and the ongoing work that keeps a result from decaying.
What you get
- Technical audit with a prioritised, costed fix list
- Redirect map and migration plan where a platform is changing
- Content architecture and internal linking model
- Schema implementation and a quarterly audit
- Answer-engine visibility tracking, not only rank tracking
- Ongoing monitoring and technical support
Where this was the substance
A brand built from nothing — name through to nurture. Identity, messaging, store, acquisition, email and automation delivered as one system rather than six suppliers.
Digital identity · Design · Brand storytelling · eCommerce · Automation · Paid media · Email · GrowthThirty years of commercial HVAC, positioned around response time and certification rather than price.
Design · Development · Growth · Brand storytelling · Content · SocialA live digital-product business moved off Wix onto WordPress — 13,000 customers, their orders and their access, carried across without a break.
Development · Migration · eCommerce · Design · SEO · MaintenanceAn OEM and turnkey engineering business made sellable through search — complex process equipment translated into the language buyers actually type.
Paid media · Growth · Complex B2B · Brand storytellingQuestions we get asked
Will I lose my rankings if I move platform?
Not if the migration is planned properly. Losses come from unmapped redirects, changed URL structures and content that quietly did not make the move. We baseline before, map every URL, and watch performance for weeks after launch rather than declaring victory on launch day.
What is GEO, and is it different from SEO?
Generative engine optimisation is being cited inside AI-generated answers rather than ranked as a blue link. It rewards the same fundamentals — crawlable, well-structured, authoritative — plus direct-answer formatting and original material. It is complementary to SEO, not a replacement, and anyone selling it as a separate product is selling you the same work twice.
Do we need an llms.txt file?
No. Google has stated explicitly that llms.txt, content chunking, AI-specific rewrites and excessive schema are not required. It costs nothing to publish one, but it is not the lever. Roughly 80% of the leverage is content quality and third-party presence.
How long before it works?
Technical fixes can move things within weeks. Authority and citation take months and depend on publishing material worth citing. We would rather tell you that up front than sell you a ninety-day miracle.
Tell us what is changing in the business.
If we are not the right partner for it, we will say so in the first conversation.